Since Arcade Fire's interactive music video The Wilderness Down there has been a number of attempts to marry music with interactive tools available online. This latest video by Adrop is a beautifully realised computer game which also works as their music video.
The game is all about getting your tweet from one end of the game to the other without getting the letters messed up (letters get messed up if you run into obstacles).
The illustrations alone are amazing but the interactive nature of this video, which also harnesses social media ticks all the right buttons.
